What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

There are 2 ways of spreading light

There are two ways of spreading light. To be the candle or the mirror that reflects it.

– Edith Wharton

A pep talk from Winnie the Pooh

If ever there is a tomorrow when we’re not together… there is something you must always remember. You are braver than you believe, stronger than you seem, and smarter than you think. But the most important thing is, even if we’re apart… I’ll always be with you.

– A.A. Milne

Aristotle_We Are What We Repeatedly Do Excellence, Therefore Is Not An Act, But A Habit - Aristotle

We are what we repeatedly do. Excellence, therefore, is not an act but a habit.

– Aristotle


Life isn’t about finding yourself, life is about creating yourself.

– George Bernard Shaw

Maybe the greatest madness is to see life as it is rather than what it could be.

Maybe the greatest madness is to see life as it is rather than what it could be.

– Miguel de Cervantes


The question is not what you look at, but what you see.

– Henry David Thoreau


Logic will get you from A to B. Imagination will take you everywhere.

– Albert Einstein


Nothing ever goes away until it teaches us what we need to know.

– Pema Chödrön

“When a finger points to the moon, the imbecile looks at the finger.”

When a finger points to the moon, the imbecile looks at the finger.

– Chinese Proverb

"If opportunity doesn't knock, build a door." - Milton Berle

If opportunity doesn’t knock, build a door.

-Milton Berle

Somewhere something incredible is waiting to be known.

– Carl Sagan

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All that we are is the result of what we have thought. The mind is everything. What we think, we become.

– The Buddha

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The most common way people give up their power is by thinking they don’t have any.

– Alice Walker

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Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing. 

– Muhammad Ali

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Strength shows, not only in the ability to persist, but the ability to start over.

– F. Scott Fitzgerald

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If I am not for myself, who will be for me? If I am not for others, what am I? And if not now, when?

– Rabbi Hillel

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There are three kinds of men. The one that learns by reading. The few who learn by observation. The rest of them have to pee on the electric fence for themselves.

– Will Rogers

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You may delay, but time will not.

– Benjamin Franklin

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A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.

– Lao Tzu

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It’s not the load that breaks you down; it’s the way you carry it.

– Lena Horne

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