What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

franklin_well-done-is-better-than-well-said

Well done is better than well said.

– Benjamin Franklin

Blake_Exuberance-is-beauty

Exuberance is Beauty

– William Blake

There are 2 ways of spreading light

There are two ways of spreading light. To be the candle or the mirror that reflects it.

– Edith Wharton

A pep talk from Winnie the Pooh

You are braver than you believe, stronger than you seem, and smarter than you think. 

– A.A. Milne

Aristotle_We Are What We Repeatedly Do Excellence, Therefore Is Not An Act, But A Habit - Aristotle


We are what we repeatedly do. Excellence, therefore, is not an act but a habit.

– Will Durant (often attributed to Aristotle)

Shaw_Life-isnt-about-finding-yourself

Life isn’t about finding yourself, life is about creating yourself.

– George Bernard Shaw

Maybe the greatest madness is to see life as it is rather than what it could be.

Maybe the greatest madness is to see life as it is rather than what it could be.

– Miguel de Cervantes

Thoreau_what-matters

The question is not what you look at, but what you see.

– Henry David Thoreau

Einstein_Logic-will-get-you-from-A-to-B-640x447

Logic will get you from A to B. Imagination will take you everywhere.

– Albert Einstein

Pema-Chodron_nothing-goes-away

Nothing ever goes away until it teaches us what we need to know.

– Pema Chödrön

Your best work is your expression of yourself. You may not be the greatest at it, but when you do it, you’re the only expert in it.

– Frank Gehry

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In the long run we get no more than we have been willing to risk giving.

– Sheldon Kopp

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The moments of happiness we enjoy take us by surprise. It is not that we seize them, but that they seize us.

– Ashley Montagu

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Failure is simply the opportunity to begin again, this time more intelligently.

– Henry Ford

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The way to get started is to quit talking and begin doing.

– Walt Disney

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I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day.

– E.B. White

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Far and away the best prize that life offers is the chance to work hard at work worth doing.

– Theodore Roosevelt

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The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.

– Michelangelo

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The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.

– F. Scott Fitzgerald

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Efficiency is doing things right; effectiveness is doing the right things.

– Peter Drucker

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