What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

I know that I am intelligent because I know that I know nothing. 

– Socrates

The secret of change is to focus all of your energy, not on fighting the old but on building the new.

– Dan Millman

Through judging, we separate. Through understanding, we grow.

— Doe Zantamata

Today is the tomorrow you worried about yesterday

– Proverb

Failure is simply the opportunity to begin again, this time more intelligently.

– Henry Ford

If at first the idea is not absurd, then there is no hope for it.

— Albert Einstein

Decisions are made by those who show up.

— Aaron Sorkin

I’ve always been very careful never to predict anything that has not already happened.

— Marshall McLuhan

The most painful state of being is remembering the future, particularly the one you’ll never have.

– Søren Kierkegaard

There are no facts, only interpretations.

– Friedrich Nietzsche

Ability is of little account without opportunity.

– Napoleon Bonaparte

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Some cause happiness wherever they go; others whenever they go.

– Oscar WIlde

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Much learning does not teach understanding.

– Heraclitus

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You must be the change you want to see in the world.

– Mahatma Gandhi

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Today is the tomorrow you worried about yesterday

– Proverb

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Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.

– Thomas Jefferson

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You have enemies? Good. That means you’ve stood up for something, sometime in your life.

– Winston Churchill

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Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.

– Oprah Winfrey

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To accomplish great things, we must not only act, but also dream, not only plan, but also believe.

– Anatole France

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If you hate your work, leave. If you hate your hate, leave that too.

– Buddhist proverb

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