What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

franklin_well-done-is-better-than-well-said

Well done is better than well said.

– Benjamin Franklin

Blake_Exuberance-is-beauty

Exuberance is Beauty

– William Blake

There are 2 ways of spreading light

There are two ways of spreading light. To be the candle or the mirror that reflects it.

– Edith Wharton

A pep talk from Winnie the Pooh

You are braver than you believe, stronger than you seem, and smarter than you think. 

– A.A. Milne

Aristotle_We Are What We Repeatedly Do Excellence, Therefore Is Not An Act, But A Habit - Aristotle


We are what we repeatedly do. Excellence, therefore, is not an act but a habit.

– Will Durant (often attributed to Aristotle)

Shaw_Life-isnt-about-finding-yourself

Life isn’t about finding yourself, life is about creating yourself.

– George Bernard Shaw

Maybe the greatest madness is to see life as it is rather than what it could be.

Maybe the greatest madness is to see life as it is rather than what it could be.

– Miguel de Cervantes

Thoreau_what-matters

The question is not what you look at, but what you see.

– Henry David Thoreau

Einstein_Logic-will-get-you-from-A-to-B-640x447

Logic will get you from A to B. Imagination will take you everywhere.

– Albert Einstein

Pema-Chodron_nothing-goes-away

Nothing ever goes away until it teaches us what we need to know.

– Pema Chödrön

The possible’s slow fuse is lit by the imagination.

– Emily Dickinson

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You travel to search and you come back home to find yourself there.

– Chimamanda Ngozi Adichie

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The primary cause of unhappiness is never the situation but your thoughts about it.

– Eckhart Tolle

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There’s no such thing as work-life balance. It’s all life. Be fully present in life.

– Jon Kabat-Zinn

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There are no facts, only interpretations.

– Friedrich Nietzsche

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The only true wisdom is knowing that you know nothing.

– Socrates

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Half the world is composed of people who have something to say and can’t, and the other half who have nothing to say and keep on saying it.

– Robert Frost

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All our dreams can come true if we have the courage to pursue them.

– Walt Disney

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Life is now. There was never a time when your life was not now, nor will there ever be.

– Eckhart Tolle

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Nothing endures but change.

– Heraclitus

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