I have been working with Canyon Ranch on the strategy and production of 3 signature iPad apps pretty much since the iPad first came out. It’s been quite a process and a foundational learning experience.
I framed the strategy, crafted the vision and concept, and with my Dawn team and partners built the apps from scratch, managing the platform development, UX, and UI, as well as the social elements (which are common to all 3 apps), shooting and editing 119 videos, writing and editing the articles and tips, and developing the monetization and social engagement strategies.
Having immersed myself in tablet experiential marketing – developing apps and strategies that help brands live on the iPad and other tablets – I am now exploring a number of interesting opportunities which will leverage my strategic insights, app and video experience, and innovative vision with other brands and media. And I am continuing to learn. It is fascinating to see the experimentation being done, and think about what will be possible. If you follow me on twitter (@crispopenoe) you’ll see regular tweets on app-related insights and news.
The third Canyon Ranch app, Healthy Eats, launched yesterday. My favorite of the three, 360 Well-Being, launched in early January; and Everyday Fitness came out around Christmas. Samples of the content are on the Facebook tab. Please check the apps out and let me know in the comments what you think – or review and rate them on the app store.
360 Well-Being brings Canyon Ranch calm to your everyday life. Categorized by mind, body and spirit, learn to keep a Zen state-of-mind all the time with a collection of 21 fitness and food videos, 91 actionable articles and tips, 20 meditations and 3 audio meditations from Canyon Ranch experts. You can see more screens and download the app here: http://bit.ly/h5iDib.
Canyon Ranch Everyday Fitness iPad app boasts 79 fitness videos and 25 articles and tips that encompass a broad spectrum of topics including yoga, Pilates, flexibility, strength, posture and exercises to help you integrate fitness into daily activities anytime, anywhere. You can see more screens and download the app here: http://bit.ly/eMSAEo.
Healthy Eats infuses healthy cuisine into your daily diet. It features 62 Canyon Ranch signature healthy gourmet recipes, 19 how-to technique videos, and 34 actionable articles and tips. You can see more screens and download the app here: http://bit.ly/i8MyIt.
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