04:15 Coca-Cola’s famous polar bears are skewered – as is the whole soft-drink industry – in a clever and cute animated anti-sugary-drink satire set to a bouncy song. The video’s goal is to show the ill effects of drinking too many sugary beverages. The papa bear not only suffers from erectile dysfunction, but also contracts Type 2 diabetes, which forces him to have a “grizzly” leg amputation. The video ends with the polar bear family pouring their cola into the ocean.