Dawn Services

Generating Forward Momentum

Sometimes our clients have already launched a business – but don’t have a clear idea of where it’s headed. Sometimes they have an idea, or a concept, but no idea of what to do next. What they need is help to make it real, to take their business and themselves to the next step. That’s where we come in. We draw upon both experience and our unique, combined perspectives to take a fresh look as well as to scour the competition.

We admit we can be brutally honest. We look at our clients’ core strengths, their limitations, their competitors, and the degree of risk they’re comfortable with in reaching for their goals. Our goal is to help our client to better understand themselves, their business, and their true market potential. At Dawn we uncover new opportunities and bring greater clarity to existing ones. The ultimate outcome is strategies and a plan of attack for moving your business forward.

So how do we accomplish all this? Sometimes the process incorporates competitive research, gap analysis, and trend reporting to identify the most promising opportunities. Other times we may do a deep research dive into enabling technologies, platforms, and partner recommendations, and provide a report on our findings. And often we’ll do best practices analysis to further refine a suggested strategy and approach.

The bottom line? We look for opportunities to create value while having a positive impact not only on the business but on people’s lives—burnishing the brand with an afterglow.

Moving from the Abstract to the Concrete | Implementation, Marketing, & Monetization
    “I've known Cris for several years and we've brainstormed about ideas in the digital media space. She is a pioneer and a very forward-thinking and creative strategist, but her recommendations and ideas have always been very realistic, grounded in a deep knowledge of consumer behavior, near-term return on investment analytics, and the nuts and bolts thinking that turns ideas into viable models.”
    — Greg Voynow, VP Content Business Development, Audible Inc.
     
    Top