About Dawn…

Dawn creates new paths and opportunities for our clients. We do it by imagining fresh possibilities, forging new connections, and guiding smart decisions. We work hard, think differently, and believe in celebrating good people and good ideas. read more

Who We Are

What We’re
Working On Now

Dawn is currently focusing on virtual reality.


About Cris Popenoe

Companies small and large seek Cris out to help their businesses grow by touching the lives of the people they serve in fun, innovative, and practical ways. She has built businesses from the ground up, and also pushed existing operations into new periods of growth. Her gift is an ability to find innovative avenues of growth for businesses, and—above all—to create unforgettable experiences for consumers. read more

Clients & Partners

Our team has worked with some of the world’s leading brands and smart start-ups including Comcast, Penguin, Canyon Ranch, Digital Chocolate, Lifetime, Best Buy, Universal Studios, Andrew Weil Lifestyle, Classic Media, and Yoga Journal defining brand and business strategies in the areas of technology, distribution, and content, and building and distributing applications to online communities that enable brands to engage directly with consumers. read more


A Sampling of our Clients & Partners