01:48 If stairs played musical notes when you walked on them, would you be more likely to take them? Volkswagen launched a campaign “dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better.” It turns out that 66% more commuters opted for stairs over the escalators! Take a look at this utterly clever (and fun!) idea.

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One Response to “Piano Stairs: The Fun Theory – If it’s fun will more people use the stairs?”

  1. CrisPopenoe Says:

    Piano Stairs: The Fun Theory [VIDEO] If it’s fun will more people use the stairs? http://t.co/k0Vz8q00ek http://t.co/sFtMb9dEuW

 
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