01:48 If stairs played musical notes when you walked on them, would you be more likely to take them? Volkswagen launched a campaign “dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better.” It turns out that 66% more commuters opted for stairs over the escalators! Take a look at this utterly clever (and fun!) idea.

Pin It
Comments
Comments

Comments are closed.

 
Top