About Dawn

 

We help brands and media companies develop strategies to take better advantage of the Web and mobile to reach and engage bigger audiences and new revenue sources. We have deep expertise in mobile strategy and smartphone and tablet experiential marketing, and with producing apps and strategies that help brands live on the iPad and iPhone, Android devices, and mobile optimized websites.

We provide everything from initial brainstorming and strategy, to custom development, video production, publishing and syndication, to managing and enhancing entire online, social, and mobile presences.

Strategy development – We help you form a cohesive vision and lay out the blueprints to execute it

Storytelling and experience design – We don’t build apps or websites, we craft stories and interactive experiences through innovation and participation

Product positioning – We’ll help define your product and find its audience

Marketing and monetization – We’ll guide you on ways to be heard in a crowded mobile and online ecosystem through social listening, conversation, and active engagement

The dawn that comes before sunrise is a time of great potential. Our name reflects the optimistic, creative spirit behind the process we use to realize our clients’ goals. We know that each situation holds unique promise, and we work to ensure each of our clients achieves their singular vision.

Dawn creates new paths and opportunities for our clients. We do it by imagining fresh possibilities, forging new connections, and guiding smart decisions. We work hard, think differently, and believe in celebrating good people and good ideas.

Our goal is to always explore deeply and fully, with an adventurous spirit, the potential to create change and lasting value for our clients and partners while finding ways to use social media to create real community and do good.

Over the years we’ve worked with companies large and small, from innovative start-ups to media powerhouses. Every job has been different. Employing out-of-the-box brainstorms, disruptive innovation, and a network of talented friends and associates in all areas of digital media, we’ve pushed our clients to become leaders in their fields.

About Cris Popenoe | Clients & Partners
“Cris is one of the most high energy, bright, creative executives I know. She is very entrepreneurial, incredibly marketing savvy and has strong consultative/problem solving skills. She has that rare blend of being able to manage and understand the creative process, while also having a strong business sense. Finally she has a huge, high caliber network.”
— Tom Schneider, Partner, Stratis, LLC