What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

Absorb what is useful. Discard what is not. Add what is uniquely your own.

Absorb what is useful. Discard what is not. Add what is uniquely your own.

– Bruce Lee

Angelou_life-is-not-measured


Life is not measured by the number of breaths we take, but by the moments that take our breath away.

– Maya Angelou

franklin_well-done-is-better-than-well-said

Well done is better than well said.

– Benjamin Franklin

Blake_Exuberance-is-beauty

Exuberance is Beauty

– William Blake

There are 2 ways of spreading light

There are two ways of spreading light. To be the candle or the mirror that reflects it.

– Edith Wharton

A pep talk from Winnie the Pooh

You are braver than you believe, stronger than you seem, and smarter than you think. 

– A.A. Milne

Aristotle_We Are What We Repeatedly Do Excellence, Therefore Is Not An Act, But A Habit - Aristotle


We are what we repeatedly do. Excellence, therefore, is not an act but a habit.

– Will Durant (often attributed to Aristotle)

Shaw_Life-isnt-about-finding-yourself

Life isn’t about finding yourself, life is about creating yourself.

– George Bernard Shaw

Maybe the greatest madness is to see life as it is rather than what it could be.

Maybe the greatest madness is to see life as it is rather than what it could be.

– Miguel de Cervantes

Thoreau_what-matters

The question is not what you look at, but what you see.

– Henry David Thoreau

Don’t be satisfied with stories, how things have gone with others. Unfold your own myth.

– Rumi

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Man does not simply exist but decides what his existence will be, what he will become in the next moment.

– Viktor Frankl

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If you hate your work, leave. If you hate your hate, leave that too.

– Buddhist proverb

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An idea that is not dangerous is unworthy of being called an idea at all.

– Oscar Wilde

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If I am not for myself, who will be for me? If I am not for others, what am I? And if not now, when?

– Rabbi Hillel

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If you want to awaken all of humanity, then awaken all of yourself. If you want to eliminate the suffering in the world, then eliminate all that is dark and negative in yourself. Truly, the greatest gift you have to give is that of your own self-transformation.

– Lao Tzu

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The privilege of a lifetime is being who you are.

– Joseph Campbell

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To achieve greatness, start where you are, use what you have, do what you can.

– Arthur Ashe

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I know that I am intelligent because I know that I know nothing. 

– Socrates

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Much learning does not teach understanding.

– Heraclitus

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