What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

Man does not simply exist but decides what his existence will be, what he will become in the next moment.

– Viktor Frankl

Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.

– Oprah Winfrey

Never confuse a single defeat with a final defeat.

– F. Scott Fitzgerald

The privilege of a lifetime is being who you are.

– Joseph Campbell

I’d rather regret the things I’ve done than regret the things I haven’t done.

– Lucille Ball

Any fool can criticize, condemn and complain and most fools do.

– Benjamin Franklin

If you do not change direction, you may end up where you are heading.

– Lao Tzu

Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.

– Lao Tzu

The only true wisdom is knowing that you know nothing.

– Socrates

What you resist persists.

– C.G. Jung

If at first the idea is not absurd, then there is no hope for it.

— Albert Einstein

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No yesterdays are ever wasted for those who give themselves to today.

– Brendan Francis

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All we are given is possibilities – to make ourselves one thing or another.

– José Ortega y Gasset

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The bigger the front, the bigger the back.

– Zen saying

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Isn’t it funny how day by day nothing changes, but when you look back, everything is different?

– C.S. Lewis

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A habit cannot be tossed out the window; it must be coaxed down the stairs a step at a time.

– Mark Twain

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Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.

– Oprah Winfrey

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To accomplish great things, we must not only act, but also dream, not only plan, but also believe.

– Anatole France

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There are no uninteresting things; only uninterested people.

– G.K. Chesterton

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I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.

– Jimmy Dean

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