What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

We take care of the future best by taking care of the present now.

We take care of the future best by taking care of the present now.

– Jon Kabat-Zinn

To a mind that is still the whole universe surrenders.

To a mind that is still, the whole universe surrenders.

– Lao Tzu

to understand nothing takes time

To understand nothing takes time.

– Zen proverb

The heart of another is a dark forest, always, no matter how close it has been to one's own.

The heart of another is a dark forest, always, no matter how close it has been to one’s own.

– Willa Cather

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Believe you can and you’re halfway there.

– Theodore Roosevelt

Socrates_be as you wish to seem

Be as you wish to seem.

– Socrates

Yeats_do not wait to strike

Do not wait to strike till the iron is hot; but make it hot by striking.

– William Butler Yeats

Whatever is happening, is the path to enlightenment

Whatever is happening, is the path to enlightenment.

– Pema Chödrön

What if today we were just grateful for everything

What if today we were just grateful for everything.

– Charles Schultz

Every sunset brings the promise of a new dawn.


Every sunset brings the promise of a new dawn.

– Ralph Waldo Emerson

What the mind dwells on, the mind becomes.

– Buddhist proverb

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No great genius has ever existed without some touch of madness.

– Aristotle

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Learning to unlearn is the highest form of learning.

– Buddhist proverb

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Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.

– Oprah Winfrey

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The privilege of a lifetime is being who you are.

– Joseph Campbell

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Someone is sitting in the shade today because someone planted a tree a long time ago.

– Warren Buffett

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When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the actions.

– Confucius

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Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.

– Albert Schweitzer

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Any fool can criticize, condemn and complain and most fools do.

– Benjamin Franklin

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Share your knowledge. It’s a way to achieve immortality.

– The Dalai Lama

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