What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

Absorb what is useful. Discard what is not. Add what is uniquely your own.

Absorb what is useful. Discard what is not. Add what is uniquely your own.

– Bruce Lee

Angelou_life-is-not-measured


Life is not measured by the number of breaths we take, but by the moments that take our breath away.

– Maya Angelou

franklin_well-done-is-better-than-well-said

Well done is better than well said.

– Benjamin Franklin

Blake_Exuberance-is-beauty

Exuberance is Beauty

– William Blake

There are 2 ways of spreading light

There are two ways of spreading light. To be the candle or the mirror that reflects it.

– Edith Wharton

A pep talk from Winnie the Pooh

You are braver than you believe, stronger than you seem, and smarter than you think. 

– A.A. Milne

Aristotle_We Are What We Repeatedly Do Excellence, Therefore Is Not An Act, But A Habit - Aristotle


We are what we repeatedly do. Excellence, therefore, is not an act but a habit.

– Will Durant (often attributed to Aristotle)

Shaw_Life-isnt-about-finding-yourself

Life isn’t about finding yourself, life is about creating yourself.

– George Bernard Shaw

Maybe the greatest madness is to see life as it is rather than what it could be.

Maybe the greatest madness is to see life as it is rather than what it could be.

– Miguel de Cervantes

Thoreau_what-matters

The question is not what you look at, but what you see.

– Henry David Thoreau

The future ain’t what it used to be.

– Yogi Berra

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The best way to predict the future is to create it.

– Peter Drucker

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You can search throughout the entire universe for someone who is more deserving of your love and affection than you are yourself, and that person is not to be found anywhere. You yourself, as much as anybody in the entire universe, deserve your love and affection.

-The Buddha

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The most painful state of being is remembering the future, particularly the one you’ll never have.

– Søren Kierkegaard

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Somewhere something incredible is waiting to be known.

– Carl Sagan

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If you change the way you look at things, the things you look at change.

– Wayne Dyer

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We have two ears and one tongue so that we would listen more and talk less.

– Diogenes

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To avoid criticism, do nothing, say nothing, and be nothing.

– Elbert Hubbard

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Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.

– Marie Curie

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He who deliberates fully before taking a step will spend his entire life on one leg.

– Chinese proverb

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