02:45 Ze Frank begins this video by showing off a bounty of jelly beans on the floor. They are numerical metaphors, representing the average American’s lifespan. Over the course of the video he details how the average person spends large chunks of their lives. A video that seems a little silly achieves profundity. Yes, we spend a lot of time doing things that are meaningless. But we have a choice about a good chunk of those jelly beans.

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