What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

Einstein_imagination is more important than knowledge

Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination encircles the entire world, and all there ever will be to know and understand.

– Albert Einstein


Keep your face to the sunshine and you cannot see the shadows.

– Helen Keller

If you want something you've never had, then you need to do something you've never done.

If you want something you’ve never had, then you need to do something you’ve never done.

– Thomas Jefferson


We would accomplish many more things if we did not think of them as impossible.

– Vince Lombardi


For every minute you are angry you lose sixty seconds of happiness.

– Ralph Waldo Emerson

C.S. Lewis on Hardships

Hardships often prepare ordinary people for an extraordinary destiny.

– C.S. Lewis

Courage does not always roar

Courage does not always roar. Sometimes courage is the quite voice at the end of the day saying, ‘I will try again tomorrow.’

– Mary Anne Radmacher


Unless someone like you cares a whole awful lot, nothing is going to get better, it’s not.

– Dr. Seuss

There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.

There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.

 – Ernest Hemingway


What you do speaks so loud that I cannot hear what you say.

– Ralph Waldo Emerson

The most common way people give up their power is by thinking they don’t have any.

– Alice Walker

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It is our choices that show who we truly are, far more than our abilities.

– J.K. Rowling

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Heaven goes by favor. If it went by merit, you would stay out and your dog would go in.

– Mark Twain

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Through judging, we separate. Through understanding, we grow.

— Doe Zantamata

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May the best day of your past be the worst day of your future.

– Irish blessing

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There are three kinds of men. The one that learns by reading. The few who learn by observation. The rest of them have to pee on the electric fence for themselves.

– Will Rogers

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The universe is change; our life is what our thoughts make it.

– Marcus Aurelius

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If you obey all the rules, you will miss all the fun.

– Katherine Hepburn

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A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

– Antoine de Saint-Exupery

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Be water, my friend.

– Bruce Lee

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