What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

mandela_it always seems impossible

It always seems impossible until it’s done.

– Nelson Mandela

Nature does not hurry, yet everything is accomplished.

Nature does not hurry, yet everything is accomplished.

– Lao Tzu

Nietzsche_you have your way

You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.

– Friedrich Nietzsche


Be in love with your life. Every minute of it.

– Jack Kerouac

If we are not fully ourselves, truly in the present moment, we miss everything.

If we are not fully ourselves, truly in the present moment, we miss everything.

– Thich Nhat Hanh

what matters most is how you see yourself

What matters most is how you see yourself.

Behold the turtle

Behold the turtle. He only makes progress when he sticks his neck out.

– James Bryant Conant

Zen-saying_to know and not to do is not yet to know

To know and not to do is not yet to know.

– Zen saying

Emerson_Do Not Go

Do not go where the path may lead, go instead where there is no path and leave a trail.

-Ralph Waldo Emerson


The Holstee Manifesto – This is your life. Do what you love and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop watching TV. If you’re looking for the love of your life, stop; they’ll be waiting for you when you start doing things you love.

I know that I am intelligent because I know that I know nothing. 

– Socrates

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Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.

– Marie Curie

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Amidst the worldly comings and goings, observe how endings become beginnings.

– Lao Tzu

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The best way to make dreams come true is to wake up.

– Mae Jemison

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Man does not simply exist but decides what his existence will be, what he will become in the next moment.

– Viktor Frankl

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Your best work is your expression of yourself. You may not be the greatest at it, but when you do it, you’re the only expert in it.

– Frank Gehry

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To achieve greatness, start where you are, use what you have, do what you can.

– Arthur Ashe

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To know that even one life has breathed easier because you have lived, this is to have succeeded.

– Ralph Waldo Emerson

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The fool doth think he is wise, but the wise man knows himself to be a fool.

– William Shakespeare

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Success does not consist in never making mistakes but in never making the same one a second time.

– George Bernard Shaw

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