What inspires? What sparks creation?

There are as many answers to this as there are ideas. Leading clients through the ideation process is one of the several services we provide at Dawn. Often we use quotes to spark a discussion. We seek out quotes where the writer skillfully uses words to express and illuminate an idea in a powerful or provocative way. You’ll find some of our favorites here, including ones that have the power to alter a mindset. If you’re looking for a favorite author or a particular subject, use our search function to find these quotes from the illuminating nuggets we’ve collected.

mandela_it always seems impossible

It always seems impossible until it’s done.

– Nelson Mandela

Nature does not hurry, yet everything is accomplished.

Nature does not hurry, yet everything is accomplished.

– Lao Tzu

Nietzsche_you have your way

You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.

– Friedrich Nietzsche


Be in love with your life. Every minute of it.

– Jack Kerouac

If we are not fully ourselves, truly in the present moment, we miss everything.

If we are not fully ourselves, truly in the present moment, we miss everything.

– Thich Nhat Hanh

what matters most is how you see yourself

What matters most is how you see yourself.

Behold the turtle

Behold the turtle. He only makes progress when he sticks his neck out.

– James Bryant Conant

Zen-saying_to know and not to do is not yet to know

To know and not to do is not yet to know.

– Zen saying

Emerson_Do Not Go

Do not go where the path may lead, go instead where there is no path and leave a trail.

-Ralph Waldo Emerson


The Holstee Manifesto – This is your life. Do what you love and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop watching TV. If you’re looking for the love of your life, stop; they’ll be waiting for you when you start doing things you love.

Almost every wise saying has an opposite one, no less wise, to balance it.

– George Santayana

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A habit cannot be tossed out the window; it must be coaxed down the stairs a step at a time.

– Mark Twain

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Every time you spend money, you’re casting a vote for the kind of world you want.

– Anna Lappe

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Your best work is your expression of yourself. You may not be the greatest at it, but when you do it, you’re the only expert in it.

– Frank Gehry

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He who has a why to live can bear almost any how.

– Friedrich Nietzsche

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The universe is change; our life is what our thoughts make it.

– Marcus Aurelius

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The way to get started is to quit talking and begin doing.

– Walt Disney

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Life is infinitely stranger than anything which the mind of man could invent.

– Arthur Conan Doyle

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Efficiency is doing things right; effectiveness is doing the right things.

– Peter Drucker

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First they ignore you, then they laugh at you, then they fight you, then you win.

– Mahatma Gandhi

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